When I entered the Twitterverse several years ago, I figured my tweets would focus largely on my day job as editor of Bulldog Reporter's Inside Health Media. The obvious Twitter handles—"SteveBeale," "StephenBeale," etc.—were taken, so I chose @SteveBealeIHM. Most of the people I followed were health journalists, and many of the folks who followed me had some involvement in health media, either as journalists or as public relations professionals. But over time, most of my tweeting has been related to my work in the creative sphere: My posts on this website, my articles for HOW, etc. So now I have a new Twitter handle: @CreativeGuide.